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【With the same author name:【Zhou Xing】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Consumer Cosmopolitanism: A Literature Review and Future Research Directions

Guo Gongxing, Zhou Xing, Tu Hongwei

Consumer cosmopolitanism refers to the consumers’ openness in terms of thought, appreciation attitudes towards the diversification of global products & services, and the tendency of w...

First published at: Mar 01, 2017

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doi:10.16538/j.cnki.fem.2017.03.006

Foreign Economics & Management, Vol. 39, Issue 03, pp. 79 - 89

| F270

A Literature Review of Consumer Affinity and Prospects

Guo Gongxing, Zhou Xing

Consumer affinity is defined as a feeling of liking for a specific country based on consumers' personal experience or subjective perception.With the increasing trend of globalization,the f...

First published at: Jan 25, 2016

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doi:10.16538/j.cnki.fem.2016.01.007

Foreign Economics & Management, Vol. 38, Issue 01, pp. 76 - 86

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